Letters: Wednesday, February 2, 2005
A D V E R T I S E M E N T
A D V E R T I S E M E N T
Play It as It Lays

To the editor: I saw Mr. Mooreís letter to you complaining about Last Callís view of the ď7th Street dragĒ (Jan. 12, 2005). Maybe I got a different issue, but Last Call looked like a very fair review and more complimentary than negative.
When I am having a fine Kincaidís hamburger each Saturday, I always read Fort Worth Weekly, and typically I start my reading with Last Call. The columnist tells it like it is. If the bar has trouble controlling its clients, Last Call says so. If the bartenders seem surly or uninterested, Last Call says so. And if the bar and its staff control themselves and their customers, provide value-added service with a smile, everyone has a good time, money is happily spent, and Last Call puts it in print. That good review is free advertising.
If club owners are spending so much money advertising their venues, taverns, saloons, and ďgrillsĒ in the Weekly, they should make sure their bartenders, waitstaff, and customers donít ruin their efforts, donít you think? Itís called management. Last Call, keep up the good work. It benefits us all.


R. W. Brown, Fort Worth

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